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2026-09-01 · 2 min read · East Bay Area

What Are Seller Concessions in Real Estate in Brentwood, CA?

Title card for the article: What Are Seller Concessions in Real Estate in Brentwood, CA?

In short

If you’re selling your home and hearing terms like “seller concessions,” you’re probably asking: “What are seller concessions in real estate, and should I offer them in Brentwood, CA?”

The short answer: Seller concessions are costs the seller agrees to pay to help the buyer complete the purchase.

The Mashore Group works with sellers in Brentwood, and this article reflects what we see in that market.

What Are Seller Concessions in Real Estate?

Seller concessions are: Financial incentives that the seller provides to the buyer.

Most commonly used to cover:

  • Closing costs
  • Loan fees
  • Rate buy-downs

In Brentwood, CA real estate, concessions are often used to make a deal more attractive.

Why Sellers Offer Concessions in Brentwood CA

You might offer seller concessions if:

  • Buyer needs help with closing costs
  • Market is more balanced (not ultra competitive)
  • You want to attract more buyers
  • You want to avoid price reductions

Sometimes offering concessions is smarter than lowering your price.

How Much Are Seller Concessions?

Typical ranges:

  • FHA loans: up to 6%
  • Conventional loans: ~3%–6% depending on down payment

In Brentwood, many deals include 1%–3% in concessions.

When Seller Concessions Make Sense

  • Your home has been sitting
  • Buyers are asking for help
  • You want to keep your price higher

Common Mistakes Sellers Make

  • Refusing all concessions
  • Not understanding negotiation strategy
  • Dropping price instead of offering credits

Seller concessions in Brentwood CA can actually help you net more.

FAQ

Are seller concessions common?

Yes, especially in balanced or shifting markets.

Do concessions reduce my profit?

Sometimes, but they can help you sell faster and stronger.

Final Thoughts

Seller concessions are a strategic tool, not a loss.

Talk with The Mashore Group

If you are weighing selling a home in Brentwood, get in touch with The Mashore Group and we will walk through your situation with real numbers. You can also read about selling your home in Brentwood, what your Brentwood home is worth, the wider Brentwood market, or see how we sell homes.

The method

Where this fits in how we sell

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