Tapping the Power of Social Media and the Internet
Realtors need to Tap into using the power of Social Media, according to the recent NAR report said that real estate activity on social media has dropped—but that’s because most agents do not understand how to use it effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:
• Pre-market information to potential buyers currently searching with the Coming Soon Campaign
• Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization
• Boost Target Market paid advertisement on social media featuring the property tour video which generates over 50,000 + views, comments, likes, and shares
• Creating cookies on the backend of the marketing to capture the target audience
• Online syndication that includes Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, Craigslist, Homes By Krista, Oodle, HotPad, Backpages, and Oolx with weekly posts and updates to keep your home in top spots
• Paid listing enhancements to keep your property in prime position on these sites
• Back-end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
• Paid ads through Adwerx (Adwerx technology identifies and analyzes online consumer behavior to target potential buyers looking in your area, even if they are hundreds of miles away)
• Weekly Facebook Ad campaign exclusively to people who are categorized with an “Interested in Moving” residential profile per Facebook Analytics
• Instagram posts about your home to reach the millennial market
• Contests and giveaways on social media promoting your home’s virtual tour
• Virtual tour and photos on www.KristaHomes.com with a description written to enhance search engine optimization
• Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates
• Craigslist ads posted locally and out of the area twice per week
• Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email
• Target market potential buyers to determine who is the most likely buyer willing to pay the highest price both locally and out of the area
