Negotiation

Negotiation: Intro

Make sure you let my team and I do the negotiating for you. You can’t imagine the cats that you can let out of the bag when you open that beautiful, pretty mouth of yours to talk to the buyer or the buyer’s agent. You may think that you’re being nice, but you never know what you say that might actually kill the deal or cost you an enormous amount of money

Negotiations are another key factor when selling. So you want to hire an agent who has had extensive training in negotiations. I’m a Master Certified Negotiation Expert, and less than 1% of agents across the country actually hold this credential.

 he is also a Certified Negotiation Expert. That means that we’ve been taught more than the average bear when it comes to negotiating. And negotiating is so important.

You wouldn’t believe that certain things matter when negotiating, like the type of words that you say, or the tone of your voice, or how quickly you answer a question. You wouldn’t know how any one of these things can actually drastically affect the outcome of negotiations unless you’ve had extensive training on how to properly negotiate.

Think about this. If the average agent in California only sells six homes a year, are they really able to negotiate on your behalf to the best of their ability? So we’re selling anywhere right now from 10 to 12 houses per month. And personally, I’ve sold over 2,000 homes. So negotiating and market knowledge is one of my specialties, and it assures that we can best serve and negotiate on your behalf.

It’s scary to think that someone with such little experience can be negotiating on your largest investment. Bottom line, you have got to be careful. Not all agents are created equal. Just because your brothers, sisters, aunt got her real estate license a year ago, and she’s going to be discounting their commission by a percent or two.

Watch out. That 1% savings that you think you are getting can cost you thousands and thousands of dollars due to lack of experience, lack of knowledge and knowhow. So don’t leave the biggest investment of your entire life in the hands of someone who sells a few houses a year or even a few houses a month. Go to an expert. Go to somebody who’s going to expose it to the masses, who’s an expert in their game, and who takes their job seriously, who does this full time and is an experienced negotiator.

Watch out. That 1% savings that you think you are getting can cost you thousands and thousands of dollars due to lack of experience, lack of knowledge and knowhow. So don’t leave the biggest investment of your entire life in the hands of someone who sells a few houses a year or even a few houses a month. Go to an expert. Go to somebody who’s going to expose it to the masses, who’s an expert in their game, and who takes their job seriously, who does this full time and is an experienced negotiator.

Okay. So we’ve learned in this video, the importance of actually negotiating. We’ve already talked previously about the importance of exposure and digital marketing when selling your house. Now in the next video, we’re going to be talking about other things that you must consider, and one of them is pricing.

Negotiation: 10-Step Plan for a Successful Home Sale: From Pricing to Closing

  • Determine a competitive and realistic price for your property: An experienced agent can provide you with a detailed market analysis and help you set a price that is both competitive and reflective of current market conditions.
  • Develop a comprehensive digital marketing strategy: An agent with a strong online presence and a comprehensive digital marketing strategy can help you reach a wider audience and increase the chances of finding a buyer.
  • Create a comprehensive property listing: Your agent will create a comprehensive listing that includes detailed descriptions, professional photography, and video tours of your property.

  • Utilize social media and targeted online advertising: An agent can utilize social media and targeted online advertising campaigns to reach potential buyers and increase your property’s visibility.
  • Network with other agents and industry professionals: An experienced agent will have a network of other industry professionals that they can utilize to connect you with potential buyers.
  • Host open houses and showings: Your agent will schedule and host open houses and showings to give potential buyers the opportunity to view your property in person.
  • Communicate and negotiate with potential buyers: An experienced agent can help you navigate the negotiation process and communicate effectively with potential buyers to ensure a smooth transaction
  • Assist with paperwork and closing process: An agent will assist with the paperwork and closing process to ensure that everything is handled correctly and in a timely manner.
  • Continuously monitor the market: An agent will continuously monitor the market to ensure that your property is priced correctly and to identify any potential issues that may arise.
  • Follow up with buyers and sellers: An agent will keep you informed of the progress of the sale, and follow up with buyers and sellers to ensure that the process goes smoothly.

In conclusion, hiring an experienced real estate agent can greatly increase your chances of successfully selling your property. They can provide you with a detailed market analysis and help you set a competitive and realistic price, develop a comprehensive digital marketing strategy, create a comprehensive property listing, utilize social media and targeted online advertising, network with other industry professionals, host open houses and showings, assist with the paperwork and closing process, continuously monitor the market and follow up with buyers and sellers. With their expertise and resources, an agent can help make the selling process as smooth and efficient as possible.